Goal:
This opens the door with recognition and context. You are setting the tone for the entire relationship here so make it human, make it real, make it yours.
Visual I Used:

Copy I Used:
Michael here from Catskill Crew.
If you're reading this, it means we've crossed paths — maybe we already worked together, you submitted an event, or reached out about partnering. Either way, I'm glad you're here.
I wanted to give you a quick look behind the curtain of Catskill Crew — what it is, how it works, and why it might be a partnership fit for your business. (Don't worry, you can unsubscribe from these anytime. No hard feelings.)
Here's the short version: every Tuesday, over 40,000 people receive Catskill Crew, connecting them more deeply with the Catskills and Hudson Valley every-single-week. No algorithm deciding who sees what. No magazine collecting dust. Just a direct line to the people who live here and visit here.
Since 2023, Catskill Crew has become the place people check on Tuesdays — for events, for nature, for local recommendations, for what's actually going on. And the businesses that partner with us get to show up inside that experience, written in the same voice readers already trust.
If you're looking to cut through the noise, have some fun, and reach the people who actually matter to your business — yeah, we should probably chat.
You can reply right to this email or hit the button below to get started and I’ll be in touch with a few ways we can team up.
[CTA] LET’S PARTNER